CTVOlympics.ca - Hockey Twin

After all the experience we’ve had building the official Olympics sites for both Torino 2006 and Beijing 2008, we couldn’t possibly pass up the chance to work with the Olympics again. This time not on the site building side of things, but on the experiential side.

The Hockey Twin microsite we designed and developed for CTVOlympics.ca is a quiz that attempts to pair up Men’s, Women’s and Sledge Team Canada hockey players with the Canadian hockey fan. The questions asked to Team Canada are the same ones asked in the quiz, you get to find out just how close your answers are to the Olympians on Team Canada. The results are always different based on how you answer each of the questions.

We wanted to create something very visual and fun around the concept of narrowing down the players from the starting line up to the one final twin. Our train of thought went something like this:

CRAZY PAPERVISION SITE WITH FLYING 3D CARDS!!

And it worked. CTVOlympics.ca turned out to be a very accommodating client that gave us the creative freedom to do what we thought would work well.

We didn’t go overboard with the PaperVision as is quite easy to do, we wanted to keep it simple but cool, and keep the usability up. We implemented cinematic effects with fast cuts in between transitions, some interesting 3D card flips and made almost 40 little icons for each of the questions.

BTW, chances of two players answering the all the questions in the EXACT same way so you end up with the two twins: 1 in 40,000. Wish we calculated that BEFORE we built an entire system to avoid the situation. Oh well, now we know.