Cuddle Me Sutra

Saatchi and Saatchi’s client, Proctor & Gamble found a way to speak about their Herbal Essences and Venus Razor products in a way that any romantic could understand; the touch test.

11 unique Cuddle Positions, constituting the Cuddle Me Sutra, encouraged users to touch and feel the benefits of the razors and hair products; Indusblue worked with the Lunch family Jason Zada, Radke films, Alchemy, Bijou Editorial, Fatbox Hosting and Amy Miranda along with Saatchi and Saatchi to create the interactive experience and companion banner ads. Cuddles included “The Great Canadian Canoodle”, “The Hug a Pug” and “The Quickie Cuddle”
.... *wink wink*

Users can navigate their way through the Cuddle Me Sutra via the Papervision3D snowglobe - internally nicknamed “the orb”. We used a mixture of AS3, After Effects, and Flash animation to create the visual experience.

Check it out at Venus Razors.