Indusblue teamed up with the CFL and their sponsor Pepsi Max to create a voting and contest site for the Grey Cup Halftime show.
Indusblue teamed up with the CFL and their sponsor Pepsi Max to create a voting and contest site for the Grey Cup Halftime show.
Users could come to the site and listen to tracks from Blue Rodeo, the Grey Cup Halftime show performer. Votes could be submitted for three favourite songs with the highest vote-getting songs being played by Blue Rodeo at the 2009 Grey Cup.
Each song was linked to Amazon.ca and iTunes for purchase; once a user had voted, they could then enter the Pepsi Max Halftime show contest.